Coop Harper - Adventures In Paradise

The  forth segment of this series  highlighted the importance of keeping our sales presentations and proposals simple, straightforward and focused on the benefits we provide to our customers. It also stressed the importance of guiding the customer’s decision process effectively through solid planning and organization. In this final installment of the series you’ll see how connecting with your customers by demonstrating your understanding of their challenges and goals, is the cornerstone of building enduring loyalty. We’ll end with showing you the joy and success that comes with a continuous commitment to learning and self-development. These are points 9 and 10 from the  Make Up Your Mind  essay… 9. That people buy today, not nearly so much because they understand your product thoroughly, but because they feel and believe that you understand them, their problems and the things they want to accomplish. Here’s the cold, hard truth; what customers have to say to us is more import