MAKE UP YOUR MIND AND IMPROVE YOUR SALES - PART 4
The third piece in this five-part series zeroed in on the importance of honesty with our customers and channeling our efforts intelligently to obtain maximum results. I also pointed out some ideas on how to create win-win encounters with customers. These encounters lead to successful business results for the customer and for you. Here, in part four, I will cover why simple, straightforward presentations and proposals help you win more business. I’ll also discuss why helping and guiding your customers in an organized way will lead to solid customer relationships and higher levels of customer satisfaction. These are points 7 and 8 from the Make Up Your Mind Essay… 7. That the power of your sales presentation will always lie in its simplicity. All business segments have their unique “speak.” People who might be listening to a conversation between two individuals in the digital printing industry may think they are speaking in code. To them, the conversation might as well be in another la...